Planning to Launch Your App? 3 Vital Things to Know Before Proceeding

Well, while releasing a new app in the App Store does not come with the guarantee that it would gain immense success! How vying today’s app market is beyond any doubt. To stand out in this crowd, you need to come up with an interesting and creative app idea with rich and effective features along with business-driven app marketing strategies. Here is a list of a few crucial things to contemplate before launching an app to the App Store that would make the path to success smoother.

#1 Know the Market and Competition

Well, believe it or not, this point has a huge impact!

Until and unless you know the market well, where you are going to launch the app, how is it possible to know what the market demands! Moreover, you should do in-depth market research on your competitors. You need to research on what services your competitors are offering, how the users are reacting to those services. Thus, you need to find the loopholes and come up with an innovative solution that can efficiently resolve the issues customers are facing. A proper market research would help you to set well-defined aims for your business and to set an impactful strategy.

#2 Set Strategic Approach to Pricing

Deciding on the app pricing model is very crucial! See, if your aim is to release such an application on the App Store that would reach a huge market base, going with the freemium pricing model is the best choice for you. Otherwise, if your aim is to give solution to any particular issue to a niche audience, subscription or the paid pricing model can work the best. However, depending on the purpose that your app is going to serve, you need to choose the best option. Before setting a price for your app, you need to dig for answers to the following questions.

What are the charges of your competitive apps?
How much money you would need to keep running your application
What extra features you should offer if a user decides on in-app purchases?
#3 Optimising the Application for App Store Search

Launching the application in the App Store is not the end of your task. You need to optimise the application properly so that the ranking does not get affected. According to the experts, below-mentioned are some of the major aspects that have great impacts on the ranking of an app.

Branding and visuals used in the app
Use of the keyword in the app description and/or name
Total number of the positive reviews generated by the app
Total number of app downloads
According to a recently made research on the app ranking tactics, the right placement of the keyword in the app title can boost the ranking by almost 10.3% in the App Store.
Apart from all the above-mentioned aspects, you need to contemplate other points such as devising and designing branded screenshots along with designing intriguing visuals to serve the marketing purposes. Moreover, you need to pay a special attention to get trusted and honest testimonials. This would help the people to get the value of using your app.

First Line Manager: Mission Confused? Ignored? Aborted!

I wonder if we have gotten to the point where mission statements are ignored. Every organization seems to be creating a mission statement. How effective are these mission statements?

There are two reasons why anyone does anything; the one that sounds good and the real one. As a salesman, I learned if I could get to the real reason a customer would not buy; I had a better chance of selling my service. What is the real reason for mission statements? Who are they trying to sell the idea to?

Why have a mission statement? I looked into a book I purchased at the beginning of my career, “Management” by Peter F. Drucker. He states,” Only a clear definition of the mission and purpose of the business makes possible clear and realistic business objectives. It is the foundation for priorities, strategies, plans, and work assignments. It is the starting point for the design of managerial jobs and, above all, for the design of Managerial structures. (Page 75).”

I became interested in mission confusion this year when I read my college fraternity’s mission statement.

The fraternity stated mission is “To Develop Men of Principle for a Principled Life.” This is a great high minded concept. Is this stated mission part of an extensive marketing campaign asking for donations? The mission is written in large letters on my donation envelope. Or, is this stated mission the real purpose of our General Fraternity? If we look at the fraternity’s actions maybe we can determine its real mission? The fraternity has no formal training program to teach each member principle centered leadership. This would be very beneficial to our members. Also, our Fraternity will close a chapter for the improper actions of one or a few members. They will abandon the members of the chapter who do inculcate the fraternity’s stated mission. If the stated mission was “to protect the integrity of our fraternity” would 26 of the 138 chapters be under current discipline? This count does not include closed chapters. So it appears the real and hidden mission, as it should be, is to protect the integrity of our fraternity. The stated mission misleads chapters and causes them to ignore the actual hidden mission. So, my fraternity’s actions reveal the real mission; the hidden mission. Would the hidden mission if stated to the chapters be clearer? Absolutely. Would it make a difference?

In the “Addictive Organization (1988)” written by Anne Wilson Schaef and Diane Fassell the authors make important statements about missions. Schaef states, “Grandiosity is one of the characteristics of the addictive system… It is gross self-importance. Grandiosity keeps the mission lofty and frequently unattainable… The mission is like a household god. As long as it is in the shrine, the organization is protected, even if what it is doing has little to do with the stated mission.” Here is the point. The real mission is hidden and the morale of the organization suffers. So, we have the blind leading the blind.

Why and for whom do organizations develop mission statements? This question led me to look back over my career to puzzle it out. Here is what I learned.

I started in management in 1971 with the following statement from the owner. He said, “Jim, we want our cost to be below 65% for food and labor.” It was understood to be common sense, the restaurant will have good service and food. I managed another restaurant and became the General Manager of his new motel. We had no mission statement; maybe, because I came in contact with the missionary every couple of weeks when I discussed issues with the owner.

I worked as a management trainee in a bread factory. We knew that our product quality could not slip if we wanted to stay in business. I saw the owner every day. No mission statement.

As a Territory Manager for Ecolabs (1975-78), I was trained in all our products, service requirements, and history. We had the best products and best service. We were the best trained sales force in the industry. Our products were not the cheapest, but, we guaranteed results for our customers. No mission statement.

In 1978, I started as a Junior Accountant with Alabama Power Company. I do not remember us having an overall mission statement. This came years later.

In 1984, I was chosen to head up a customer service committee for our division. We developed three programs featuring a video of examples of good customer service. The committee came up with a theme for our program, W.E.S.T – B.E.S.T. “Western Employees Striving to Be an Excellent Service Team.” This is the purpose we wanted to accomplish. We did not call it a mission. If we created this program today I bet we would have at least called it a vision, right.

On August 20, 1992, I was given a book by Carol Bennett a Tyson plant manager in Corner. The book is, “The Deming Management Method” by Mary Walton. The book changed the way I thought about being a first line manager. On page 135, it explains how Dr. Edward Deming and Henry Ford II worked together for three years to create a mission statement for the Ford Motor Company. This mission was presented in 1984 to the leaders of the company.

Here are some of the highlights of the mission. “Mission: Our mission is to improve continually our products and services to meet our customer needs… Values: How we accomplish our mission is as important as the mission… Our people are the source of our strength… our products are the end results of our efforts… profits are required to survive and grow. Guiding principles: Quality comes first… customers are the focus of everything we do… continuous improvement is essential to our success… We are a team… we must treat each other with trust and respect… dealers and suppliers are our partners… The conduct of our company worldwide must be pursued in a manner that is socially responsible and commands respect for its integrity and for its contributions to society… Our doors are open to men and women alike without discrimination and without regard to ethnic origin or personal belief.” If you notice this mission use common sense language so every employee can understand where the company is going.

Inspired by this book, I developed a similar statement for our office in 1993. I had been the business office manager of the Dora office for five years. We made great strides in our office operation. I wanted to solidify our progress push on to another level of service. Our program for the New Year was, “We Provide H.O.M.E Style Customer Service.” I wanted this program to focus on customer service and include “the how” we could do this best. So, the how was H.O.M.E. it meant; be HONEST with each other and our customers, be OPEN to others input and to change, be MOTIVATED to serve each other and our customers, and be ENTHUSIATIC about what we do. This program was effective because this is the way I was with them. We had developed a level of trust that made the program work. I left in 1996, several years later I went back to the office. The banner with our slogan was still there.

Years later I noticed in our company communication documents a phrase, “Always On.” All of us knew this was not true. Actually, my department was in charge of getting the power on when it went off. The statement was confusing to me. How about the employees in our call centers. What was their response when a customer without power said, “I thought you promised my power would be “Always On”? This statement was the wrong message. Maybe if it was “Always on duty to serve you.” More to the truth since we provided service 24/7/365. We did not know if this was a slogan or a mission statement? I do know we did not talk about it.

In 1998, I developed a mission statement for the dispatchers in our new control center. “When the lights are on, keep them on. When they go out get them back on as safety and quickly as possible.” I retired a few years ago. An employee phones me from time to time. He is in charge of training new members. He said, “Jim remember that mission you gave us about the lights? I always start the training with that statement.” This was internalized as our main purpose. Now that is a mission.

This is why mission statements are so important inside your organization. It is the statement of the most important purpose for your future endeavors. Your members are able to internalize this purpose and act accordingly. It has to be real; not one that sounds good. Most of this is common sense. If you have the wrong mission statement, the one that sounds good, you confuse everyone.

The point of a mission statement is simple. The right mission becomes the guiding light for people and the determination of all of an organization’s actions.

Let me repeat, Peter Drucker said, “It is the foundation for priorities, strategies, plans, and work assignments. It is the starting point for the design of managerial jobs and, above all, for the design of Managerial structures.”

Will China Replace the USA As the New Superpower?

China Socialist Empire has grown enormously strong since 1949 and many are wondering if this mighty economic giant will surpass the United State in the near future.

The rise of China economy is startling, consider that China hold the number three spot in power on the world stage next to Russia, which include the number one ranking GDP, which has surpassed the United State plus its transparency and influences are increasing, therefore, it is impossible not to be aware of its presence. Furthermore, the Yuan has become the third reserve currency next to the US Dollar and Euro.

The Chinese Yuan is as a strong contender against the US Dollar since they want to enforce more control over their economy, there is a push to make sure that their system of money become globally accepted. This drive may be to cement itself, as the best replacement of the US Dollar as the universal currency. The recent news that Venezuela is now selling oil for the Yuan instead of the US Dollars doesn’t sound so good, plus rogue countries that are suffering under a sanction imposed by the west are using the Yuan as a tool for survival. Furthermore, the number of countries with close ties to China have been conducting their trade and investment under the radar with the Yuan, they are Russia, Germany, Sweden, Malaysia, Australia, Indonesia and Canada.

Today 1.3 billion citizens of China are experiencing a better standard of living and many have risen to prominent status, recognition, and power. Its strong growth has increased the number of self-made High Net Worth Individuals and they have overtaken the United State with the most Billionaires at 637 to the United State 342. Their Diplomatic Public Relation skills that are utilized seem to have made a big impact with other countries far and wide, which has made it become one of the most favorable country today.

Meanwhile the United State seems to resemble a shadow of its former self, even though it still wield external economic and military might, however, its influence and respect seem to have gone warm and its image has suffered a steep decline among its allies, plus its favorites is at all-time low in countries such as Africa, Asia, Europe, Latin America, and North America. The American Dream appears to be fading due to the decline of the economy, and its prospect become difficult for the youth of today to access a better standard of living than their parents of former days, according to an article published in Eureka Alert, by the America Association for the Advancement of Science. Meanwhile the Pew Research Center, state that, there are few adults in the middle and upper-income bracket, but there are more occupying the lower class.

Today international investors are becoming more concerned about where they place their investments.

They observe that Washington has not yet passed a budget, nor enforce credible action to pay down their creditors’ bills. Which is viewed as an unsafe heaven for investment and that is not good. Lately, the United State has been conducting financial sleight of hand by moving money around in order to ensure that they do not run out of cash. They have borrowed approximately $19.8 trillion, where one third of this amount is owing to itself, $6 Trillion from Major Foreign Holder of Treasury Securities, which include foreign countries, companies and individuals, $1.1 Trillion is owed to China and the same amount to Japan plus the balance of US citizens and business include local and state Government. It’s still an amazement to see that the International Credit Rating Agencies, Moody and Fitch gave the United State as three “A’s” credit rating, while S&P gave an AA+.

Moody the International Credit Rating Agency has downgraded China credit rating to A1 for the first time in three decades, this is seen as a setback and this action has angered them, meanwhile S&P and Fitch rated China A+. China economy has surged up for the past 18 years but seem to be cooling down slightly, but in spite of all this, it is still seen as a favorite place for investment than the United State include most countries today.The economic outlook for China remain stable for 2018.

Recent news coming out of China, state that during 2018, there will be a move to ensure that a more sustainable and in-depth way is utilized in order to increase high-quality development that will enrich global prospect, according to the Chinese President at a high profile meeting. This move will be enforced to transform in a more intensive way in order to deliver more prosperity for both China and aboard. This is the news investors love to hear.